“We are all experts in our own little niches.” – Alex Trebek

At Iconic Orange, our expertise is in building relationships within our own little niches. We continue to find success in specific verticals by bringing our philosophy of Emotional Involvement marketing to industry influencers and startups alike, sharing our vision for growing business one exceptional experience at a time. We focus in three core areas including healthcare, dentistry and technology.

Healthcare

Healthcare

The healthcare environment has changed drastically in recent years. This presents new opportunities to reach current and prospective patients. They’re already using digital and mobile methods to stay informed and manage their medical needs so you need to reach them the same way. Iconic Orange uses inbound marketing methods to talk to your patients directly, whether you’re an independent physician or a large practice. Targeted email, educational blogs, and informative social media posts can provide your patients with what they need to make necessary decisions, and our real-time data and analytics can help you know what message is resonating the most. The digital age makes it harder to have a personal relationship with your patients, but we’ll help you reach them in a way that is more relevant to them.

Dental

Dental

Marketing in today’s dental industry is fueled by innovative technology and the need to change the dental patient experience. At Iconic Orange, we know the best way to grow a dental practice is to focus on overcoming the culture of fear and perception that better dental experiences are unattainable, un-affordable and unnecessary. We connect dental professionals with the right technology and support to offer a better patient experience, we craft the stories that connect patients with your practice and provide the tools and marketing expertise to ensure you’re nurturing every patient relationship with the goal of turning each one into an advocate for your practice. We specialize in Emotional Involvement marketing by partnering with dental professionals to grow community support and optimize online presence through website development, SEO and PPC execution, content creation, social media engagement, direct mail, multi-touch campaigns and so much more.

Technology

Technology

Most people agree that technology changes rapidly, sometimes maybe too rapidly. Whether you’re a B2B or B2C tech company, it’s critical to inform and educate your customers about what’s new as quickly and effectively as possible. Iconic Orange understands that urgency and efficiently delivers your messaging to your audience. From email and social media to more instructive content shared in blogs, we can help you get your latest information to your customers as quickly as possible. Our dynamic data and analytics allow us to review your campaign’s performance and make adjustments in real time so your campaign is always performing at its peak. You worry about keeping up with what’s new with your technology, and we’ll help you share it with your customers.