Branding is An Art Form, and Consistency is Key

Your brand is an artistic representation of your company and its products or services. And like art, a brand has the power to evoke emotion and drive behavior. If you treat your brand like an art form, and keep it consistent, you can influence viewers emotions and purchasing behavior. Here are three keys to keeping your brand consistent. 1. [...]

Do Less & Generate More Leads

How to start generating more leads by doing less Not too long ago, I heard on the news that our attention spans are now shorter than that of a goldfish! Wow.  Let’s apply this knowledge...Have any of the items listed below demanded too much of your attention and INSTANTLY turned you off during an online [...]

Look on the Bright Side Day

Look on the bright side- it's the shortest day of the year! With the Christmas holidays nearly upon us, many people struggle with an annual dilemma that goes something like this: “It’s the hap-happiest time of the year. Bah humbug!” But look on the bright side. No really. Today is National Look on the Bright [...]

Trade Show Preparation Checklist

Trade Show Checklist I’ve planned, worked and attended a lot of trade shows in my career and if there’s one thing I’ve learned…it’s hard work. Really, it’s exhausting.  From the pre-planning, the meetings, the paperwork, the herding of cats (aka, sales team), the packing, the set up, the clean up, etc, it’s a lot of [...]

National Ding-a-Ling Day!

National Ding-a-Ling Day is December 12! The Urban Dictionary defines ding-a-ling as a slang term for a certain male body part but Webster’s Dictionary describes it as a person who is stupid, foolish, or eccentric, yet cute and funny in a ditzy way. Think Suzanne Somers in “Three’s Company” or Haley from “Modern Family.” Since [...]

T.U.F.D. (The Ugly First Draft)

The first draft is the ugliest. It’s inevitable, so accept it and carry on or you’ll be stuck perfecting the first draft forever. Look on the bright side, every time you need a new piece of content, it doesn’t have to be perfect the first go around. Now I’m not saying to publish that first [...]

Being remember-able, what’s remember-able, a bad promotion…

Earlier this year I purchased a trade show display item from a well-known supply company.  I had only placed one order with them this year, however, it was a high dollar item.  I hadn’t needed anything else from them this year, but I did have them in my memory bank of go to vendors when [...]

National Marooned Without a Compass Day

Feeling marooned without a compass? Celebrate on November 6! Does anyone remember what it was like before Scout, WAZE, and other GPS apps? With a smartphone and a good navigation app, you’re not likely to be lost but for centuries, people used the trusty compass to figure out where they were and where they were [...]

Marketing Metrics Worthy of Reporting to Your CEO

Having solid marketing metrics and analytics on your side helps when identifying which marketing strategies are working and which are not. Quite often though, executives rely on metrics that look good in a report but in reality don’t affect the organization’s goals. There’s a lot of information that can be tracked now with today’s tools. [...]

Want an effective relationship with your client? Be real.

Get Real.  The key to an effective relationship with your client. Do you ever see those stands on the side of the road with “name brand” leather jackets and handbags, or those banner ads with a luxury brand name, screaming “CLEARANCE!”? Yeah, how authentic are those? Now, I’d like to consider myself a Coach™ handbag [...]

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