Does Direct Marketing Still Work for Healthcare?

Healthcare marketers are constantly looking for ways to reach their audiences directly, effectively and with a decent ROI. With the influence of social media, mobile apps and other forms of digital marketing tactics growing wildly, some organizations are asking whether it’s worth spending any of their budgets on direct marketing anymore. On the positive side, [...]

7 Ways to Manage Your Healthcare Organization’s Online Reputation

Do you think online reputation management is only for big hospitals and healthcare plans? With the popularity of Web based review and rating sites like Yelp, HealthGrades, WebMD, ZocDoc and Vitals, proactively monitoring and managing your online reputation is critically important regardless of the size of your healthcare organization or group. Here are seven ways to [...]

What’s Best for Your Next Presentation?

Prezi vs. PowerPoint - What's the Right Presentation Tool? The right tool for the job. That’s what my father taught me. When I was growing up, he’d often ask me to bring him a screwdriver or a wrench from his toolbox. Invariably I’d grab the wrong thing—hey, a screwdriver is a screwdriver, and a wrench [...]

6 Keys for Business Growth in Healthcare

The way we conduct business in healthcare is changing dramatically. Healthcare reform and fiscal restraint are front and center on the minds of politicians, the media and business leaders around the world. Healthcare organizations are expected to continue growing despite expanding patient populations (increased demand for services) coupled with higher costs, particularly for chronic disease [...]

10 Ways to Build Solid Business Relationships

In today’s competitive world, strong and lasting business relationships are critical to business success. Since lasting business relationships don’t happen overnight, they require dedicated amounts of time, energy and effort. Here are 10 ways to build strong and lasting business relationships in an ever-changing business world. Be Yourself – With social media, it’s easy (and [...]

5 Reasons Brand Consistency Matters

We Take Building Brands Seriously The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Think of Target’s bulls eye, Nike’s [...]

5 Reasons No One Read Your eBook

As marketers, we’ve learned that eBooks are one of the most effective forms of content marketing that promises to generate qualified leads. So we build one. It takes days, maybe even weeks, and the result is a perfected informational piece with great design and appealing content. You publish it, anxiously awaiting the positive response and [...]

Five Essential Elements to Build Your Practice’s Digital Footprint

Attracting and engaging today’s tech-savvy healthcare consumers—particularly Millennials—means that digital marketing is no longer elective for healthcare providers. According to a Think with Google study, 84% of patients use both online and offline sources for hospital research and about one third of those studied use mobile devices or tablets on a daily basis to research [...]

How to Use Marketing Automation to Increase Marketing and Customer Communications

Whether you’re a primary care physician, specialty practice, or other healthcare provider, finding and converting prospective patients (leads) into current patients is challenging. Healthcare consumers are encouraged (and often required) to shop around and even in saturated physician markets competition can be strong. As with any other product or service marketing effort, a one-shot email [...]

7 Mistakes Physician Practices Make When Building An Online Footprint

Few would argue that in today’s competitive environment, whether you’re a pizza shop or a professional service practice, having an online presence is mandatory. Healthcare practices that take advantage of digital marketing can gain a competitive edge, if done right—starting with your practice’s web site and patient portal. After all, your web site is often [...]

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