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4 Timeless Healthcare Marketing Tips

4 Timeless Healthcare Marketing Tips We’re halfway through 2016 and most organizations are working through budgets and strategic plans they created last year. But it’s worth revisiting four timeless marketing fundamentals that should be incorporated in every healthcare marketing plan. If you’ve embraced these ideas and are putting them into action, congratulations! If not, a [...]

4 Healthcare Megatrends that are Here to Stay

4 Healthcare Megatrends that are Here to Stay Given all the changes in the healthcare industry, it’s sometimes hard to differentiate fad from fact. Here are four important trends that aren’t going away—realities you need factor into your strategic marketing now and going forward (if you haven’t already!).  1. Content marketing – this topic has [...]

4 Healthcare Marketing Changes…Now and in the Future

Healthcare marketers have spent much of the past 10 years improving their ability to understand the customer through the customization of their products and services. But healthcare will be shifting away from hospitals and doctors’ offices through 2020 and will be “going home with the patient” with the goal of the patient being personally responsible [...]

How to Better Communicate with Key Media & Journalists

During the economic downturn, many media outlets downsized, moving their publications to online exclusively and laying off staff. More often than not, only a handful of journalists—sometimes only one or two—were left to produce content for an entire publication (a job previously occupied by dozens of staff members). In addition, as digital marketing continues to [...]

Fun Facts About Helvetica

It’s no secret that Helvetica is the most popular font in the world of fonts, and that is only one of the many reasons that Iconic Orange chose it to be a part of our new brand. This 56-year-old font is full of fun facts and personality. For example: Helvetica is a sans-serif font which [...]

Trends you Don’t Want to Miss

5 Hot Marketing Trends From Seth Godin to Guy Kawasaki, there is no shortage of marketing advice out there today. A quick Google search for ‘marketing trends’ pulls up several pages worth of information ranging from marketing technology to content marketing strategy. We’ve selected the five marketing trends we think have the most traction for [...]

4 Reasons to Refresh/Rebrand your Brand

Stay Connected & Up-to-Date: 4 Reasons to Refresh/Rebrand Your Brand Is your brand still relevant? Does it continue to reinforce your company’s value (and values!), tell your story, represent your corporate culture, and capture your firm’s personality? It is helping or hindering your sales efforts? Does it still reflect your company’s positioning and messaging? If [...]

4 Things to Include in Your Social Media Strategy

The Importance of Social Media Strategy Less than a decade ago, social media marketing was becoming the next big thing in marketing and for a while, it seemed like the only thing. It was viewed as an independent system but smart marketers have realized that social media is one of several channels that combine to [...]

5 Ways to Perfect Your Company’s Brand Story

We talk a lot about brands but less about brand stories and maybe that’s because people confuse the two elements. While they are related, a brand story is the essence of your company and at the core of everything you do and say about your brand. A compelling brand story: Differentiates your company from the [...]

Business Plans Don’t Belong in a file Drawer

Many companies put a lot of effort into crafting their annual business plans and then spend more time and energy at year-end measuring results. When targets are missed, they blame the plan. In some cases, that’s the right call, but in far too many situations, the plan was solid but executed poorly—or not at all. [...]

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