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Retro Branding in Atlanta: Out with the New and In with the Old

  Retro Branding in Atlanta: Out with the New and In with the Old With new products and services being launched every day, consumers are suffering from ‘brand fatigue’ and marketers are increasingly challenged to capture and keep their customers’ brand loyalty. Despite claims that millennials are especially fickle, marketing research consistently shows that consumers [...]

4 megatrends that affect dental marketing

  4 Megatrends That Affect Dental Marketing A constant flow of new patients is the lifeblood of a dental practice. Experts in dental practice marketing use a benchmark of 24-60 new patients per month for a single dentist—a goal that should be easy to achieve if you look at some recent market developments: Dentists top [...]

5 Ways to Grow Your Practice by Building an A-list Professional Network

5 Ways to Grow Your Practice by Building an A-list Professional Network :  Optimize Emotional Involvement Marketing with the Right Relationships Join us in Vegas NEXT WEEK, March 9-11, to Learn More About Growing Your Practice at the Hands-on i-CAT 3D Congress Event at the 4 Seasons Google “dental practice marketing” and you’ll see pages and [...]

4 Ways to Grow Your Practice by Building Your Influence

4 Ways to Grow Your Practice by Building Your Influence:  Referrals, Reputation Management and Maximizing the Return on Your Involvement Join us in Vegas March 9-11 to Learn More About Growing Your Practice at the Hands-on i-CAT 3D Congress Event In today’s social media-driven, price-conscious environment, growing your patient base relies as much on your professional and [...]

4 Tips to Turn New Patients Into Forever Patients

4 Tips to Turn New Patients into Forever Patients: Improve Patient Retention Rates with Emotional Involvement Marketing Join us in Vegas March 9-11 to Learn More About Growing Your Practice at the Hands-on i-CAT 3D Congress Event How often do your new patients go from being a one-time transaction to engaged, connected, active members of your patient base? [...]

8 Ways to Attract New Patients

8 Ways to Attract New Patients Improve Your Marketing ROI (Return on Involvement)  Join us in Vegas March 9-11 to Learn More About Growing Your Practice at the Hands-on i-CAT 3D Congress Event It’s a great time to be a dentist! Over the past five years, the profession has enjoyed favorable demographic trends, technological advances and growing [...]

Why We Love Inbound

Why We Love Inbound What is Inbound Marketing? So much money is being spent these days on buying ads, buying email lists, and cold calling. Depending on your audiences and what you’re selling, those tactics definitely work. But at Iconic Orange, we’re firm believers in inbound marketing. What’s the difference? Ads, emails and cold calling [...]

The First Click

The First Click Begin the Conversation When promoting your business with online marketing efforts, it is all about getting the click. The first click is the beginning of the relationship with your prospects, the beginning of your conversation with them. So how do you invite your prospects to click on you every time? Remember when [...]

Good Design is Good Business

Good Design is Good Business In today’s digital landscape, more often than not, potential customers will begin their relationship with your brand online. This being so, representing your business and your brand through quality visual and interactive design is imperative to your company’s growth. From digital to print, creating an appealing company image is the [...]

6 Ways to Increase Your Content’s “Share-ability”

6 Ways to Increase Your Content’s “Share-ability” The most effective PR and marketing campaigns incorporate strategic content tactics to raise the likelihood that information will be shared widely, increasing brand awareness and ROI. Healthcare is one of the most information-overloaded industries, so how can your messages stand out in a crowded space (online or not) [...]

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