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8 Really, Really, REALLY Big Social Media Trends for 2018

8 Really, Really, REALLY Big Social Media Trends for 2018 You don’t have to look too far to find at least a dozen articles by social media sages touting their predictions about the hottest social media trends for 2017. How many of those held true this year and which ones will carry their ‘hotness’ into [...]

4 Ways to Grow Your Practice by Building Your Influence

4 Ways to Grow Your Practice by Building Your Influence In today’s social media-driven, price-conscious environment, growing your patient base relies as much on your professional and personal reputation as on what your practice offers. For years, professional services firms were reluctant to use a very effective key marketing tactic that results in lasting third-party [...]

Building Real Relationships with Customers in an Online World

Building Real Relationships with Customers in an Online World There have been a lot of changes in the way that businesses attract and hold onto customers. Once upon a time, direct mailings, newspaper advertisements, and listings in the phone book were enough to get potential customers to check out your business, and more than likely [...]

Maximizing Social Media For your Small Business

Maximizing Social Media For your Small Business Go to any public place and you will find countless faces buried in the screens of smartphones or tablets. If you took a survey of these people you will undoubtedly find that nearly every person frequents one or more social media websites. It doesn't take a genius to [...]

How to Stand Out in the Dental Crowd

How to Stand Out in the Dental Crowd There isn’t any denying that dentists are facing increased competition year after year. Today’s solution to remain ahead of the pack is to include the options of after-hour appointments or working under capacity. In the past, dental practitioners didn’t have the need for vast marketing skills to [...]

Inspiring Your Marketing Team to Be More Creative

Inspiring Your Marketing Team to Be More Creative When it comes to creative marketing, it’s all about having an idea that invites a response from users and inspires them to act. The downside to this, in an industry that is overly consumed with originality, is that it’s easy to lose creative stamina. If you are [...]

Taking the right steps when creating a website

Taking the Right Steps When Creating a Website Giving your company’s website a needed refresh or developing a site from scratch can be a stressful, and complex task. At Iconic Orange, we’ve created a successful checklist of the most important steps to follow before launching a site. While every website’s needs are unique, there are [...]

Are Your Practice’s Marketing Initiatives Retrieving New Patients?

Are Your Practice's Marketing Initiatives Retrieving New Patients? If you are not sure, Iconic Orange and our Patient Retriever “CJ” can provide just the assessment you need to know for sure! Marketing your dental practice can sometimes feel like an unending cycle of ups and downs. Your practice spends time and money developing and placing [...]

Why Sleep Apnea Could be a Great Practice Growth Area for Dentists

  We are becoming a nation of zombies. No, not the flesh-eating kind; I’m talking about millions of Americans who are stumbling through their day trying to exist on very little sleep. More than 30% of American adults are getting less than the recommended seven hours of sleep each night, according to a 2016 study [...]

The Honest-to-goodness, Guaranteed Best-ever Dental Patient Referral Program

OK, that’s probably an exaggeration…and it’s exactly my point. Google “dental patient referral programs” and you’re likely to see at least a dozen headlines that will grab your attention (like the one in this blog…). Here are some I found in about five seconds: “Top 5 Tips For Dental Patient Referral Programs” “12 Marketing Ideas [...]

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