Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Pay-Per-Click (PPC) advertising are often used interchangeably, but they are not the same. Search Engine Marketing incorporates both SEO organic methods as well as PPC paid exposure. Iconic Orange strategically integrates these channels with your entire content messaging and branding strategy, whether your brand is new and emerging or you are already an industry leader. We connect you with your target audience and evoke the Emotional Involvement needed to build relationships with an audience that is moved to action.


Like any other marketing tactic, SEO combines the best of both worlds. By engaging an online visitor before they buy, an influencer as they investigate, or a customer as they find their way back, effective emotionally engaging content and  SEO ensure they find you. Our Search Engine Optimization services drive Return on Involvement (ROI) through technical SEO, content development and social media support.

Targeted Website Traffic

When you select the right keywords, you get less unwanted traffic (sales people, students, researchers) and more potential prospects.  How do we do it?

We think like your customer, we keep your story in mind, and sometimes we even contact those in your contact market to see how they search. A novel approach that really works.


Many PPC agencies focus solely on the metrics – impressions, clicks, cost. What’s missing? It’s who you target and why you are advertising that really matters. Iconic Orange focuses on the WHO and the WHY to ensure your PPC advertising compliments your overall messaging strategy to continue the reach of your Emotional Involvement marketing.