what actions are your words inspiring?
Brands belong to the people who consume them. Grow your influence by creating content that your audience will crave. Create and share content that fuels an appetite for authenticity and allows your audience to experience your brand story over and over again. Evoke Emotional Involvement, empowering your brand to grow with dynamic interactive content designed to subtly weave your brand story into easily consumable multimedia collateral.
Partnering with Iconic Orange for Content Creative lets you focus on business objectives while we create multimedia content to attract and engage growing audiences, using the context of consumer behavior to create personalized brand experiences.
Words are only as powerful as the actions they inspire – the relationships they build. As brand storytellers we use a blend of technical and creative writing to engage audiences with meaningful, easy to consume content. As brand architects we understand the role of effective copywriting in Emotional Involvement Marketing. Our industry leading data and analytics tools allow us to analyze and adapt content styles, delivery, and messaging based on performance. As creative strategists our focus is in nurturing relationships to drive business results across the entire customer journey.
CopywritingDevelop authentic, insatiable curiosity around your brand through copy that drives connection. Lead your audience on an Emotional Involvement marketing journey with dynamically-written technical and creative copy including articles, blogs, case studies, ebooks, e-newsletters, white papers, press releases, websites and more.
Internal MessagingEncourage Emotional Involvement Within Your Internal Team with Content Creative messaging designed to educate and engage your employees to embrace the lead role in the story of your brand. Discover ways to improve your internal messaging and communications.
Interviews + ScriptingIntroduce your brand’s voice behind the story with scripted interview question and answer sessions, webinars, podcasts, and videos that ensure Emotional Involvement from your audience as they get to know the story, and the story teller, behind your brand.
Social Media ContentAt the heart of social media is relationship – emotional involvement. People connect emotionally, interjecting their personal journey into your stories. Let Iconic Orange create easily digested and shared social media content to craft and share your brand’s story.
Email CampaignsYour website and digital content merge when email marketing is leveraged to engage your target audience. Communicate with leads in various stages of consideration. Don’t send single emails. Send integrated campaigns that build on your brand and align with your business objectives.
Public Relations + Media Engagement
Public Relations + Media EngagementPublic Relations encompasses any activity, online or offline, designed to improve communications and build relationships. This includes, but is not limited to, analyst, blogger, community and media relations; crisis communications; and public speaking.