The Right Marketing Channels Inspire Emotional Involvement

You know your story. You’ve turned it into a brand you want to share, but you need to use the right marketing channels to do it. Your ideas and offerings boast a value proposition already in high demand. How do you create Emotional Involvement… what are you doing to compel the audience to connect with your story – and how do you improve your return on involvement?

Show me–Don’t tell me

Perception is reality. Communication is about how your message unfolds in the hands of an audience eager to be involved.

Iconic Orange partners with your company to identify your brand, establish your unique value proposition, and tell your story – to create and measure Emotional Involvement through engaging content and communication that compels the right audience to take the right action.

Brand Architecture

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Brand Architecture

Here’s the truth: If a brand ignores culture, culture will ignore the brand. As a full-service agency, we partner with you to help solve your business challenges by boosting your brand’s cultural relevancy.

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Strategy

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Strategy

We evaluate your existing technology, analyze the market, and deploy new strategies to develop your brand’s ecosystem of products and services that customers will emotionally involve with, engage with, and consume.

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Visual Creative

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Visual Creative

We are visionary executioners that believe we can help you tell the story of your brand without saying a word by designing iconic visual branding that allows your audience to connect their story with yours.

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Content Development

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Content Development

We develop authentic and insatiable curiosity through copy that compels your audience to embark on an Emotional Involvement journey with creative and relevant content that builds meaningful relationships.

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Web Development

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Web Development

Ensure your visitors are reaching the points of conversion and not going astray with Emotional Involvement Marketing tactics, SEO strategy, and user experience expertise designed to optimize your digital footprint.

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Search Engine Marketing

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Search Engine Marketing

We help you attract a new online audience by integrating technical SEO, PPC and display advertising strategies with your content development, making your brand the leader of online conversations.

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Digital, Email and Social

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Digital, Email and Social

We create advanced social media, digital and email strategies to craft and share your brand’s story by identifying where you can better connect through compelling content as part of your Emotional Involvement Marketing strategy.

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Account-based Marketing

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Account-based Marketing

Our Account-based Marketing techniques provide qualified leads who are ready to engage. We combine marketing and sales efforts, nurturing prospects through the sales cycle to close larger deals in less time.

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Data + Analytics

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Data + Analytics

Custom technological platforms and solutions allow us to gain insight into customer interactions and reactions in a rapidly evolving landscape. Translating data into ROI (Return on Involvement) is what we do best.

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“If you don’t have anything interesting to say as a brand, you’re just a product.”
–Spencer Baim, Chief Strategic Officer, Vice Media