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So far iconicnew has created 59 blog entries.

CTAs That Make a Difference

Improve Customer Traffic Now You’ve created irresistible content for your blog, email, social media postings, and landing pages. Great. But what do you want your audiences to do now? A clear call to action (CTA) can help you break through the clutter and get your prospect’s or customer’s attention. CTAs work best during the parts [...]

Top 10 Ways to Stay Creative

In today’s saturated world of digital imagery, a seeming view of “it has all been done” can be overwhelming for a visual creative. Maintaining and growing creativity can be challenging, a creative mind must be exercised and kept in good health to overcome becoming static or dare we say - has been. Below are our [...]

Left Brain vs. Right Brain

Left Brain vs. Right Brain - Fact or Myth Have you heard of being a “left-brained thinker” or a “right-brained thinker”, chances are you have heard of, or been called one or the other. Theories say that the left-brained thinker is more analytical, logical and objective in thought while the right-brained thinker is more apt [...]

Timing is Everything…

When to Follow Up With a Lead Few subjects generate as much discussion (and disagreement) as the question of when to follow up with a sales lead. It may surprise you to know that, according to a Harvard Business Review study (cited by HubSpot), 71% of qualified leads are never followed up on, and those [...]

Snapchat and Marketing

The Growth of Snapchat and How it Can be Used in Marketing A high point of my college career was debating the validity of federal pornography laws, in my Political Science class’ Moot Court. How that pales in comparison to Mark Zuckerberg, who passed his time in college by creating Facebook. Or more recently, the [...]

Social Media Content Writing Best Practices

8 Tips for Writing Your Social Media Content Although social media has been a regular staple of marketing communications for years, I am always surprised by the number of boring, extraneous, poorly written social media posts. Maybe it’s because the nature of social media—particularly Twitter, with its 140-character limit—forces people to be succinct, when it’s [...]

Remember on Memorial Day…

Firefights, Fireworks and 5 Ways to Make Memorial Day More Meaningful As a marketing consultant, it’s my job to help clients generate leads and sell, sell, sell, and we all know that holidays are a retailer’s dream. When it comes to Memorial Day, though, it seems as if this holiday has evolved into just another [...]

It’s All About the Partnership

Selling the relationship, not the goods There are very few truly original ideas out there; it’s mostly packaging. And very few of us have a product or service that is so completely unique that no one else has it. Reaching prospects in a crowded marketplace requires that you establish a genuine relationship—one that’s beneficial for [...]

Leveraging qualified clients for lead generation

Leveraging in Your Leads Here are some interesting statistics we’ve gathered: 50% of leads are qualified, but not yet ready to buy Only 25% of leads are legitimate and should advance to sales 79% of marketing leads never convert into sales, with lack of lead nurturing as the common cause 61% of B2B marketers send [...]

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