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So far iconicnew has created 59 blog entries.

Being remember-able, what’s remember-able, a bad promotion…

Earlier this year I purchased a trade show display item from a well-known supply company.  I had only placed one order with them this year, however, it was a high dollar item.  I hadn’t needed anything else from them this year, but I did have them in my memory bank of go to vendors when [...]

National Marooned Without a Compass Day

Feeling marooned without a compass? Celebrate on November 6! Does anyone remember what it was like before Scout, WAZE, and other GPS apps? With a smartphone and a good navigation app, you’re not likely to be lost but for centuries, people used the trusty compass to figure out where they were and where they were [...]

Marketing Metrics Worthy of Reporting to Your CEO

Having solid marketing metrics and analytics on your side helps when identifying which marketing strategies are working and which are not. Quite often though, executives rely on metrics that look good in a report but in reality don’t affect the organization’s goals. There’s a lot of information that can be tracked now with today’s tools. [...]

Want an effective relationship with your client? Be real.

Get Real.  The key to an effective relationship with your client. Do you ever see those stands on the side of the road with “name brand” leather jackets and handbags, or those banner ads with a luxury brand name, screaming “CLEARANCE!”? Yeah, how authentic are those? Now, I’d like to consider myself a Coach™ handbag [...]

Meet Carol Hedin – Director Of Operations

Director of Operations What’s your average day like at Iconic Orange? I wear many hats here at Iconic Orange, from being a problem solver, project manager, event specialist, swag queen to making sure the bills are paid and the lights are on.  My day is never typical working in a creative team environment.  That is [...]

National Babbling Day!

Blatherskites Unite: It's National Babbling Day! How many times have you sat in a meeting, at dinner, at a family reunion, a baseball game, at Starbucks—wherever—and there’s someone blathering on. And on. And ON! It would be one thing if these people added something truly valuable to the conversation but they usually don’t. In fact, [...]

VECTOR, VICTOR! What is Vector artwork why is it important?

You’ve selected the perfect advertising product to help promote your business, now what? Being in the marketing industry specializing in promotional products for the past 20 something years, I can’t tell you how many times I have asked my client for their logo, always throwing out the standard term, ”…vector artwork, with all fonts converted [...]

Happy National Comic Book Day!

National Comic Book Day Over the past couple of decades, hit movie franchises like Iron Man and Batman have breathed new life into the comic book industry, a combined literary and art genre that burst onto the American scene at the height of the Great Depression. The term comic book was used because the first [...]

Why you should blog & 5 Mistakes to avoid when you do

Why Blogging is Important for Your Business Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Still, while many businesses are starting to recognize the powerful impact a blog can have on [...]

Marketing Then & Now

Marketing Through The Decades When you hear the word ‘traditionally’ mentioned in an office conversation, it usually means ‘this is the way we’ve always done it.’ Watching Mad Men was fun but in today’s marketing world, reminiscing about the “good old’ days” is not necessarily a good thing. Think about how we marketed products before [...]

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