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So far iconicnew has created 59 blog entries.

Stop Your Emails from Being Ignored

9 Reasons Your Emails Aren't Being Read You’ve built an amazing email campaign, written awesome content with a killer call-to-action and a compelling subject line. You’ve done everything the experts tell you to do. Or so you think. Then the results come up short and you’re wondering why. Could be a million reasons but research [...]

4 Myths About Marketing Your Healthcare Practice

There’s an interesting trend happening in the healthcare field today. While an aging population has increased the demand for physicians, there is a growing shortage of medical professionals, particularly in rural areas. Changing payer models and skyrocketing malpractice insurance are discouraging potential physicians from entering the field. But here’s the paradox: new treatments and innovative [...]

5 Tools that are a MUST for Social Media

Social Media Tool Standards There's something exhilarating about finding ways to save you time during that day -- especially if you can achieve better results than ever before in even less time. Like when we used to have to rewind in order to be kind to Blockbuster and we dreamed of the days when video [...]

The Importance Of A PR Focus In Branding

Public Relations & Branding: Protecting Your Brands Reputation So you’ve acquired the perfect marketing team. They’re experts in delivering information to prospective clients, have built a trustworthy, recognizable brand and are able to create attractive, lead-generating graphics. What could possibly make your team any better? A public relations expert. Why? I may be biased, having [...]

Branding is An Art Form, and Consistency is Key

Your brand is an artistic representation of your company and its products or services. And like art, a brand has the power to evoke emotion and drive behavior. If you treat your brand like an art form, and keep it consistent, you can influence viewers emotions and purchasing behavior. Here are three keys to keeping your brand consistent. 1. [...]

Do Less & Generate More Leads

How to start generating more leads by doing less Not too long ago, I heard on the news that our attention spans are now shorter than that of a goldfish! Wow.  Let’s apply this knowledge...Have any of the items listed below demanded too much of your attention and INSTANTLY turned you off during an online [...]

Look on the Bright Side Day

Look on the bright side- it's the shortest day of the year! With the Christmas holidays nearly upon us, many people struggle with an annual dilemma that goes something like this: “It’s the hap-happiest time of the year. Bah humbug!” But look on the bright side. No really. Today is National Look on the Bright [...]

Trade Show Preparation Checklist

Trade Show Checklist I’ve planned, worked and attended a lot of trade shows in my career and if there’s one thing I’ve learned…it’s hard work. Really, it’s exhausting.  From the pre-planning, the meetings, the paperwork, the herding of cats (aka, sales team), the packing, the set up, the clean up, etc, it’s a lot of [...]

National Ding-a-Ling Day!

National Ding-a-Ling Day is December 12! The Urban Dictionary defines ding-a-ling as a slang term for a certain male body part but Webster’s Dictionary describes it as a person who is stupid, foolish, or eccentric, yet cute and funny in a ditzy way. Think Suzanne Somers in “Three’s Company” or Haley from “Modern Family.” Since [...]

T.U.F.D. (The Ugly First Draft)

The first draft is the ugliest. It’s inevitable, so accept it and carry on or you’ll be stuck perfecting the first draft forever. Look on the bright side, every time you need a new piece of content, it doesn’t have to be perfect the first go around. Now I’m not saying to publish that first [...]

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