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So far iconicnew has created 59 blog entries.

5 Reasons No One Read Your eBook

As marketers, we’ve learned that eBooks are one of the most effective forms of content marketing that promises to generate qualified leads. So we build one. It takes days, maybe even weeks, and the result is a perfected informational piece with great design and appealing content. You publish it, anxiously awaiting the positive response and [...]

Five Essential Elements to Build Your Practice’s Digital Footprint

Attracting and engaging today’s tech-savvy healthcare consumers—particularly Millennials—means that digital marketing is no longer elective for healthcare providers. According to a Think with Google study, 84% of patients use both online and offline sources for hospital research and about one third of those studied use mobile devices or tablets on a daily basis to research [...]

How to Use Marketing Automation to Increase Marketing and Customer Communications

Whether you’re a primary care physician, specialty practice, or other healthcare provider, finding and converting prospective patients (leads) into current patients is challenging. Healthcare consumers are encouraged (and often required) to shop around and even in saturated physician markets competition can be strong. As with any other product or service marketing effort, a one-shot email [...]

7 Mistakes Physician Practices Make When Building An Online Footprint

Few would argue that in today’s competitive environment, whether you’re a pizza shop or a professional service practice, having an online presence is mandatory. Healthcare practices that take advantage of digital marketing can gain a competitive edge, if done right—starting with your practice’s web site and patient portal. After all, your web site is often [...]

Five Tips for Writing a Better Blog

Blogging Best Practices Blogs are a cornerstone of inbound marketing, since most people (including your prospects and customers!) read 5-10 blogs regularly and companies that blog 15+ times per month get five times more traffic than companies that don’t blog. Thanks to technology, any idiot with a tablet, laptop, or smartphone can be a blogger, [...]

9 Things You Hear As A Marketer

As is the case with most occupations, there are several common phrases we hear as marketers that probably wouldn’t make sense to those outside the industry. Whether you work for an agency or in a marketing department, you’ve probably heard one or more of the following phrases on almost a daily basis. I don’t want [...]

Why Inbound Marketing Works for Healthcare Practices

Let’s be honest—healthcare has gone high-tech and there’s no going back. The Internet, the Affordable Care Act, new outcomes-based Medicare guidelines and high-deductible health plans have changed the mindset of most consumers. They can obtain medical information through a Google or WebMD search. According to Pew Internet Research Center (2013) 59% of U.S. adult consumers [...]

Improve Your Lead Generation Today

8 Proven Lead Generation Tips and Techniques Generating high-quality, high-quantity leads is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects, even while you’re sleeping! Surprisingly, only 1 in 10 marketers feel their lead gen campaigns are effective. What gives? We’ve looked at the tips [...]

Sell it like Steve

Modern marketers have to face the simple fact that no one enjoys a sales pitch. Walking through the mall has become a challenge of keeping your eyes locked firmly on your phone screen to avoid the pushy salespeople from freestanding kiosks. Shopping online seems to be the preferred alternative to avoid those awkward situations. As [...]

What is a Landing Page?

4 Common Myths About Landing Pages There's something interesting about the different ways companies use landing pages to promote their organization – and it is always obvious when they have subscribed to some of the common myths about landing pages. Like when we used to believe that sales had to knock on doors during dinner [...]

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