Inspiring Your Marketing Team to Be More Creative
When it comes to creative marketing, it’s all about having an idea that invites a response from users and inspires them to act. The downside to this, in an industry that is overly consumed with originality, is that it’s easy to lose creative stamina. If you are leading a marketing team, the battle against mediocrity is one that you fight every day. As a marketing leader, the most important elements of your job comes down to making sure that every team member is given the resources and opportunities to maintain their creative trigger.
I am sure you are asking yourself, “but how can I do that?” Many times, it may seem as though all the good ideas have been exhausted but, most of the time, that isn’t the case. Those new ideas are usually there; they’re just hidden in minds that need a jump start. Here are a few steps you can take to reveal them.
Have a disciplined process
Many believe that people are born creative. In truth, creativity is much more of a process or a discipline. It’s often a matter of systematically absorbing experiences, integrating them and applying them to one’s perception. In creative agencies such as Iconic Orange, creative ideas become a sort of currency. In the marketing world, we are always told to think outside the box. But how are supposed we to think outside the box if we do not know what the box is? By applying self-discipline, you can start to develop a system that helps you deliver consistently. Once you’re comfortable with your own system, it will become routine.
There’s no exact formula for creating great ideas, and each person’s process is always a little different but, going about it with more discipline sets yourself, your team, and organization up for better creative output.
“Since the inception of the term in 1948, brainstorming has been the most powerful tool for creative problem solving for designers and marketers alike. The brainstorming process has been adjusted and reworked by many, but the core principles have remained intact over the years.” (1)
The main objective of a brainstorm is to produce creative ideas and solutions through team discussion and interaction. Most of the time, this requires talking through the bad ideas first. The easiest way to make the brainstorming process more effective is to find a brainstorming strategy that works best for your entire team’s needs.
One of the most prominent problems that creative teams face is a single person, often the most enthusiastic, who presents their ideas and everyone else simply embraces them. No one else shares any new ideas and creative growth comes to a halt, either because they’re afraid of their idea being rejected or they simply aren’t able to think creatively in a group setting.
So, what’s the best way to avoid this? One way our team prevents this issue is having team members do solo brainstorming exercises before the team meeting. We either use an app or go old school with ideas written out anonymously on paper. We then draw out each idea on the whiteboard and discuss the pros and cons, without the anxiety of having to claim who is individually responsible for each idea.
Trust each member of your team
When it comes to building a team that can work efficiently together, and still maintain optimism while doing so, there’s no more significant quality than trust.
Building trust amongst your team allows you to delegate a task without worrying whether it will get done or not. It allows for faster, more open communication, and gives people a sense that they truly belong to the team. It’s always going to be difficult to succeed when you don’t feel that anyone on your team expects you to. This can be especially true in creative fields. If team members assume that their ideas are bad, they will feel less inclined to share them during brainstorming sessions or team meetings. As a marketing leader, you need to genuinely trust each member of your team, and make the effort to ensure they know it.
Creativity can be a tough thing to encourage amongst your team. Successfully boosting creativity relies on having the right tools, technique, and a team social setting that allows ideas to be expressed and discarded without penalty. As a marketing leader, your task will always be to create amity among those who report to you, as well as provide the conditions that will inspire them.