5 Hot Marketing Trends

From Seth Godin to Guy Kawasaki, there is no shortage of marketing advice out there today. A quick Google search for ‘marketing trends’ pulls up several pages worth of information ranging from marketing technology to content marketing strategy. We’ve selected the five marketing trends we think have the most traction for the rest of 2016 and beyond.

1. Optimizing for mobile – this is not a new trend per se, but it has accelerated over the past year and is only going to gain speed in the future. According to Forbes, 87% of connected device sales by 2017 will be tablets and smartphones. Many companies are getting ahead of the trend.  From web sites to email messages, content must translate to smaller formats without losing visual integrity.

2. Big Data – this is another term we’ve heard for years but it has become been increasingly important in marketing. In simple terms, Big Data refers to massive amounts of data gathered from disparate sources. Used intelligently, Big Data can help marketers retain and upsell existing customers, identify new ones, reveal new opportunities, drive more profitable marketing tactics, and measure results more accurately

3. Hyper-personalization – speaking of Big Data, more and more companies are using data to develop personalized and targeted products, services, and content. Hyper-personalization is helps companies maximize opportunities to customize content to address customer needs. The explosion of social media and other digital channels enables marketers to collect more relevant customer data. Armed with this information, they can create more well-defined buyer personas and content that sends the right message to the right person at the right time.

4. Omni-channel marketing – this is another term that’s been around for a while in the retail environment but it applies across industries. Buyers now engage with a business in many channels, from their web site or mobile app, to a brick and mortar facility, a catalog, email, direct mail, or social media. Each component of a buyer’s experience must be consistent and complement each other. Inbound marketing is a perfect example of omni-channel, as it approaches people where they are, in the channel where they want to interact with you.

5. Marketing Automation – unlike lead generation, marketing automation helps transform raw leads into qualified leads. A good marketing automation system enables you to score, profile, and prioritize leads, then nurture them based on where they are in the buying process, to increase sales and reduce cost-per-lead.


There are plenty of other trends to talk about, such as social media conversion, visual storytelling, search algorithm changes, mashups, and more. What trends are you seeing? Which ones are important to your business? Share your thoughts!

Want help using the latest marketing strategies and tools to maximize your marketing efforts? Let Iconic Orange show you how inbound marketing can boost lead generation and build brand awareness. Contact us now for a free consultation.