Improve Customer Traffic Now

You’ve created irresistible content for your blog, email, social media postings, and landing pages. Great. But what do you want your audiences to do now? A clear call to action (CTA) can help you break through the clutter and get your prospect’s or customer’s attention. CTAs work best during the parts of the marketing lifecycle when you’re trying to convert visitors into leads and turn customers into promoters.

Make it a party they’ll want to come to. Here are some of the most popular CTAs:

  • Sign up for a free trial
  • Download your latest whitepaper
  • Link to third-party content
  • Fill out a contact form
  • Attend a webinar
  • Sign up for your next event
  • Go to a special campaign landing page
  • Enroll in a special affinity/user/member group

It’s not about carrot-and-stick; it’s about carrot-and-carrot. No matter what you’re offering, nearly all effective CTAs include a no-obligation statement that reduces risk and an urgency statement asks readers to respond right away.


Last but not least, don’t forget to use exciting visuals to dress up the CTA link or button. Need more inspiration? Click here to see 17 kick-ass CTA examples. Spoiler alert: resistance is futile